Arcadia

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the ask

Enhance the purchase check-out conversion rate and optimise UI changes across various e-commerce sites that belong to Arcadia Group.

We supplied two designers that worked together with other contractors in squad teams to redesign all customers conversion journeys; New, Returning, Collect From Store & Deliver to home journeys. It includes initiatives such as Guest Checkout, Page Checkout and bag redesigns. We started with a lot of research into the existing site and gathered data to understand customers' pain points.

Outcomes

Created new design system

Complete redesign of checkout pages

A/B tested with end customers

iphone in hand showing usage graph
iphone in hand showing add a service
01

Flexibility

“A strong system that enables changes”

research & Design System

Before enhancing and introducing new features at Arcadia we followed a process to build out a well integrated design system and understood best practice and our users.

02

Adaptibility

“The feedback loop" 

continuous iteration

The design process was agile adaptive and included leveraging A/B testing in order to make adjustments rapidly against assumptions.

03
04
row of five mobile devices with mockups
the process

Each creative was part of a specific Scrum team assigned to one Arcadia brand. The type of work sets a flexible team to deliver particular outcomes defined by the client.

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