It's obvious now that branding has become a top priority for companies and organisations looking to differentiate their offerings and reach out to a broader public. The power of branding is unstoppable, and as we head further into rapid social and technological shifts, it's interesting to consider how it affects consumer behaviour.
A Forbes survey says that 86% of consumers prefer an authentic brand image and honest personality, mainly when social media drives digital trends and changes how we look at brands in the future. Branding tells a story, your story. It is the primary fuel powering your business and driving sales.
